Mystrika
Arvana is a performance-focused B2B GTM agency for tech and consultancies, offering data-driven lead generation and growth strategy from Berlin.
Arvana is a Berlin-based B2B go-to-market agency that positions itself as a performance partner for tech consultancies and software companies. Founded over five years ago, the agency has grown to a team of more than 30 people and claims to have served over 200 active B2B clients. Their core promise is straightforward: generate qualified first meetings, increase revenue, and reduce customer acquisition costs through a blend of performance marketing and signal-based outreach campaigns.
What sets Arvana apart is their explicit focus on outcomes over process. They avoid vanity metrics like MQLs and instead concentrate on primary growth drivers such as pipeline value, average sales cycle length, revenue, and CAC. This pragmatic approach is reflected in their service offerings, which span both paid advertising (SEA, Paid Social) and outbound signal-based outreach. They design custom GTM playbooks, set up and operate campaigns, handle copy and positioning, and continuously optimize based on analytics.
Arvana's pricing is project-based, which gives clients flexibility but also means costs vary depending on scope. The agency does not publish standard rates, so potential clients need to book a strategy call to get a quote. Given their focus on B2B tech and consulting verticals, they are best suited for growth-stage companies that have a clear ICP and are ready to scale lead generation through a combination of paid and outbound channels. Their case studies show tangible results: one FinTech client achieved a positive ROI within six weeks and hundreds of qualified inquiries per month. a data consulting firm saw a threefold increase in engagement and reduced Google Ads costs by 50%.
The agency's team size and experience in Berlin suggest they can handle mid-market engagements well, but larger enterprises may find the capacity limited. A notable gap is the absence of client reviews on platforms like Clutch or G2, which makes it harder to gauge satisfaction from external sources. However, the detailed case studies on their website provide some evidence of capability.
Overall, Arvana is a solid choice for B2B tech companies that want a hands-on, data-driven agency willing to align its incentives with actual pipeline generation. Their hybrid model of paid ads and signal-based outreach is well-suited for companies that need both immediate lead flow and scalable outbound processes. If you value transparency and measurable outcomes over flashy reports, Arvana is worth a conversation.
Services
- GTM strategy & playbooks
- B2B lead generation campaigns
- Outbound campaign setup & ops
- Copywriting & positioning
- Analytics and performance optimization
- Funnel / SDR playbook design
- Paid Ads (SEA, Paid Social)
- Signal Based Outreach
- Email marketing & CRM optimization
Industries Served
Team Size
Pros
- Performance-focused with measurable results
- Tailored GTM strategies combining paid and outbound channels
- Experienced team (30+ people, 5+ years in Berlin)
- Transparent reporting focused on pipeline and revenue, not vanity metrics
Cons
- No client reviews available on major platforms like Clutch or G2
- Relatively small team may limit capacity for very large enterprises
- Limited public case studies (only a few shown on website)
Client Review Analysis
As of now, there are no client reviews available on platforms like Clutch or G2.