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Metrics

Click-Through Rate

Click-Through Rate (CTR) measures the percentage of email recipients who clicked on one or more links in a campaign.

CTR is a standard email marketing metric that indicates how engaging the content and design are to the audience. It is calculated by dividing the number of unique clicks by the number of delivered emails. A higher CTR suggests that the subject line, copy, and CTA are resonating with recipients, while a low CTR may signal a need for optimization.
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