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Compliance

Opt-Out Link (Unsubscribe Link)

A link in an email that allows recipients to unsubscribe from future messages, typically required by law.

An opt-out link, often placed at the bottom of commercial emails, lets recipients easily stop receiving communications. Including this link is mandatory under regulations like CAN-SPAM and GDPR, which protect user privacy and choice. Failing to provide a working unsubscribe mechanism can lead to legal penalties and damage sender reputation.
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