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Deliverability

Blacklisting

Blacklisting occurs when an IP address or domain is added to a real-time list of known spam sources, causing emails to be blocked or sent to spam.

Email blacklists, also called blocklists, are databases that track IP addresses and domains associated with spam or fraudulent activity. When a sender's address or domain appears on such a list, email servers automatically route their messages to the spam folder or reject them entirely. Maintaining a clean sending reputation is essential to avoid blacklisting and ensure inbox delivery.
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