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Deliverability

Primary Domain

A primary domain is the main domain name used for a brand's website and core email communications, serving as the foundation of the sender's online identity.

A primary domain is the principal domain name that a business or organization uses for its website, core email sending, and online identity (e.g., mystrika.com). In cold email outreach, it's common practice to use secondary or subdomains for sending campaigns while protecting the primary domain's reputation. The primary domain typically hosts the main website and transactional emails, while dedicated sending domains handle outbound campaigns. Separating these functions prevents cold email bounces and spam complaints from affecting critical business communications.
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